Mags important right now, readers say

Research results out today show Kiwis think local magazines are particularly important in the post-Covid era – and they are spending more time reading their favourite titles.

How should I handle sponsored content?

It’s a question we field regularly at the MPA, which is hardly surprising given the growing importance of sponsored content (or native advertising, as it is often called) to our members’ revenue stream– and the gnarly issues of reader trust that it raises.