Why Magazines?

Magazines are inspirational, innovative and effective. They engage, inspire and influence our readers, creating a more receptive environment for our commercial partners. All the evidence can be seen in the collection of case studies, research and beautiful work showcased below

Case studies

Winegrowers of ARA

Winegrowers of Ara wanted to raise their profile and develop a print campaign with New Zealand and Australian consumers.

Marisco Vineyard

Marisco Vineyard’s brand story, especially the King series, is about history and having scandalous ancestors (the de Mariscos are the director’s own ancestors). It’s all about touching people’s hearts and minds with where they come from – people want to find out more about their own past.

Telecom/Rip It Up #freethemusic

This innovative Telecom campaign using the Rip It Up/Groove Guide brands was the Winner of the Most Creative Commercial Use of Magazines catergory at the 2014 Magazine Awards.

Dyrberg Kern

Having had mixed results from other magazines, Juliet recently ran an insert in NZ Life & Leisure with an offer for readers to win one of five Swarovski Crystal Conian bracelets.

New Zealand Geographic Photographer of the Year

The result of a desire to build upon the success of the anual New Zealand Geographic Photographer of the Year competition led to the magazine becoming the winner of the Best Marketing Campaign category at the 2014 Magazine Awards.

Daffodil Day

The Cancer Society's Daffodil Day was innovative in activating respone from readers which lead to being nominated for the Most Effective Commerical Use catergory at the 2014 Magazine Awards.


Powerful images, inspirational text and intelligent journalism are what Magazines do best.


Magazines are evolving beyond the page. Our publishers are innovating online, in mobile, at events and in print.