Why magazines
Magazines inspire, innovate, and influence.
They engage, inspire and influence readers — creating a more receptive environment for our commercial partners. Here's the evidence.
Inspirational
Beautifully designed pages and considered storytelling that readers choose to spend time with.
Innovative
From immersive print to digital‑first verticals, our members are constantly reinventing the form.
Effective
Magazine advertising creates a more receptive environment — and outperforms across ROI metrics.
Trusted
Editorial standards mean readers trust magazine brands more than any other medium.
Research release
Quality of Attention Index 2026
The latest Quality of Attention Index, independently conducted by Martelletti Consulting in June 2026, confirms what readers already know: printed magazines command the highest quality of attention of any media channel. A nationally representative survey of 1,037 New Zealanders aged 18+ measured concentration, distraction, engagement, receptivity and memory across 12 media. Printed magazines led active-user attention with a QAI score of 73.7, and topped the Ad Attention Index at 64.1 — ahead of streaming, social, online video and outdoor.
Category case studies
Work that moved the needle.
Download category case studies showing how magazines deliver results across New Zealand's key consumer sectors.
Automotive
How magazines drive consideration and purchase in the automotive category.
Beauty
Beauty case studies showing magazine engagement and campaign effectiveness.
Food
Food and grocery case studies demonstrating the power of print advertising.
Home
Home category case studies — inspiration, influence and results.
Main Household Shopper
Reaching the main household shopper through trusted magazine environments.
Technology
Technology case studies showing how magazines shape consumer decisions.
Travel
Travel case studies — from dreaming to booking, magazines deliver.