For members
Member Resources
Tools, campaign materials and research to help MPA members champion the power of magazines.
Advertising trade campaign
It Started With a Magazine
A campaign designed to remind advertisers that inspiration and awareness starts with a magazine — even when other channels claim attribution from the very last click. These full-page print executions celebrate the moments magazines create: the colour chosen before the wall was owned, the dress imagined before the invitation was sent, the journey dreamed before the booking was made. They reinforce that magazines capture 1.3x the advertising attention of other media, and deserve proper credit as the original spark for consumer action.
Digital Creative is also available as well. For open design files to adjust to your publications and platforms please email hello@magazinecollective.co.nz.
Campaign executions
Research recording
2026 Quality of Attention Survey: AI-powered Advertising Planning Tool
A deep-dive session on how the latest Quality of Attention findings are reshaping the way media planners evaluate and deploy print investment in the age of AI-driven planning.