For members
Member Resources
Tools, campaign materials and research to help MPA members champion the power of magazines.
Advertising trade campaign
It Started With a Magazine
A campaign designed to remind advertisers that inspiration and awareness starts with a magazine — even when other channels claim attribution from the very last click. These full-page print executions celebrate the moments magazines create: the colour chosen before the wall was owned, the dress imagined before the invitation was sent, the journey dreamed before the booking was made. They reinforce that magazines capture 1.3x the advertising attention of other media, and deserve proper credit as the original spark for consumer action.
Campaign executions
