Our House-Proud Readers

A delve into the latest Nielsen results shows that 551K Primary magazine Readers are planning home improvements in the next 12 months –they are 12% more likely to be in this mindset than the general population. The top five projects they are more likely than all New Zealanders to be considering are:

·         Painting outside (+24% compared to the general population)

·         Installing/ upgrading lighting (+21%)

·         Carpeting/ re-carpeting (+18%)

·         Painting inside (+17%)

·         Landscaping (+14%)

Some are also tempted by the thought of a swimming pool (35K, +13%).

 Heavy magazine readers (those reading 4+ titles) are even more likely to have extensive plans for home improvements.

Click here for more on mag readership