Lockdowns and WFH have made Kiwis super-interested in all things home – and magazine readers more than most.
The MPA’s new circulation measurement – Magazine 360 Circulation – launched last month. We had a good response, with quite a number of new titles coming on board the Magazine 360 website.
The last six months has been a remarkable renaissance story for our industry, with an estimated 20 titles launching, or relaunching, in the past six months.
A delve into the latest Nielsen readership data reveals a great story for magazines.
It’s a question we field regularly at the MPA, which is hardly surprising given the growing importance of sponsored content (or native advertising, as it is often called) to our members’ revenue stream– and the gnarly issues of reader trust that it raises.
Research results out today show Kiwis think local magazines are particularly important in the post-Covid era – and they are spending more time reading their favourite titles.
Yes, the long, investigative stories will stay. Konstantin Richter and Verena Friederike Hasel say they will make some changes to North & South – but they are committed to good , honest, well-written journalism. They are also committed to finding an office for their new editorial team “because the best conversations don’t happen on Zoom”. The MPA talked to them about their plans.
Compostable magazine wrap got a tentative thumb from readers in the MPA’s recent nationwide survey – but readers are not convinced it’s the perfect answer. Over 1800 readers, recruited through the subscriber base of MPA member magazines, answered the survey, which explored attitudes and habits around recycling and composting.
It had to happen. With all those Bauer creatives suddenly let loose on the market, it’s not surprising we’re seeing a sudden uptick in smart mag-related start ups. The MPA’s Jessica Malcolm talked to three former staffers about their post-Bauer projects: Metro editor Henry Oliver (Essential Services zine); AWW deputy editor Kelly Bertrand (online mag Capsule) and North & South editor Virginia Larson (creative collective Design and Type)
We’ve had no joy from the Govt so far on MPA lobbying for a magazine postal subsidy - and the latest NZ Post price hikes take effect from next month, with most publishers looking at increases of 3 to 6 per cent. The one small piece of good news is that as an MPA member you qualify for free SOA certification and data cleansing, so you can make sure you get the cheapest possible rate. Details on how to access this are below.