Five issues in, and new North & South editor Rachel Morris is finally starting to feel she’s editing her magazine.
Rugby-loving school principal Mike Hansen has bought NZ Rugby World magazine, and taken the plunge into publishing.
NZ magazines could be missing an “enormous opportunity” in e-commerce, according to an UK industry expert.
Matt Geor answers the MPA’s questions – and yours.
More Kiwis are buying magazines and engaging more deeply with their magazines, according to new Nielsen results and a retail distribution report.
Lockdowns and WFH have made Kiwis super-interested in all things home – and magazine readers more than most.
The MPA’s new circulation measurement – Magazine 360 Circulation – launched last month. We had a good response, with quite a number of new titles coming on board the Magazine 360 website.
The last six months has been a remarkable renaissance story for our industry, with an estimated 20 titles launching, or relaunching, in the past six months.
A delve into the latest Nielsen readership data reveals a great story for magazines.
It’s a question we field regularly at the MPA, which is hardly surprising given the growing importance of sponsored content (or native advertising, as it is often called) to our members’ revenue stream– and the gnarly issues of reader trust that it raises.