Board members

MPA Chair

Nicholas Burrowes
General Manager 
The Pluto Group

Nicholas Burrowes is GM of The Pluto Group Ltd, and has led the growth of their key title of homestyle at retail and commercially. With over a decade of home-category experience, homestyle has become a specialist in creating content that modern readers and brands love and engage with. Nicholas is an ardent magazine follower of both domestic and international titles, in print and online, and thrives on banter around the future of media in New Zealand – and the magazine brands that will help shape it.


Deputy Chair


Cathy Parker
Adrenalin Publishing

Cathy is the owner and publisher at Adrenalin Publishing Ltd, Adrenalin publishes seven business and specialist magazine titles. Adrenalin was formed in 1992 when Cathy fled the corporate world and purchased two magazines, NZWindsurfer and NZCompany Vehicle. Prior to publishing she obtained a Bachelor of Engineering degree and worked in engineering, sales and management roles in a variety of industries including alternative fuels and car leasing. She has two teenage daughters and is a keen basketball player and coach.


Board Members

James Frankham 
Kowhai Media 

James Frankham has served on the Magazine Publishers Association board since May 2014, and has been deputy chair for the past year. Now publisher of New Zealand Geographic and director of K?whai Media Ltd, he has nearly 20 years’ experience in the media industry, largely in editorial roles across print, broadcast television, web and social channels. As the New Zealand Geographic print product continues to grow, Frankham is developing the performance and reach of and a range of projects in the virtual reality space.


Lynley Belton
Commercial Director
Lifestyle Magazine Group 

Lynley is currently joint owner and director of Lifestyle Magazine Group, the publishers of NZ Life & Leisure, NZ Lifestyle Block and Before this she held senior management roles during 20 years with Fairfax Media, including as General Manager of Fairfax Magazines. Her early career was in finance and wholesaling, then she got into magazine distribution eventually becoming General Manager of Gordon & Gotch (now Ovato Retail Distribution).

Lynley’s contribution to the industry was recognised with an MPA lifetime achievement award in 2016. She has served on the executive committee of the Magazine Publishers Association for several years and is a past Chair. Lynley is a CA and Fellow of Governance NZ. 


David Atkins
Managing Director
ICG Media



Rufus Chuter
Managing Partner 

Rufus is Managing Partner of independent media, strategy and technology agency Together. He is one of Asia Pacific’s most respected and awarded communications strategists. Before launching Together, he led FCB’s Media offering to Media Agency of the Year twice and Beacons Best in Show three years in a row, a period that also saw him named the most awarded planning director in the world.


Jo McCarroll
Editor, NZ Gardener

Jo McCarroll has been the editor of NZ Gardener magazine since 2010. She’s an experienced journalist and editor, with over two decades of experience in magazines and newspapers. She’s also a regular commentator on Radio New Zealand’s The Panel.


MPA Team

Johanna Cotter
Executive Director
Magazine Publishers Association

Johanna Cotter is a media and digital sales expert with an impressive CV spanning senior roles in sales, partnership management and business development. 

Her job as ED will be to bring the MPA’s mission to life, celebrating the inspiration and effectiveness of magazine brands and their impact across multiple platforms and touchpoints. 

“The NZ magazine industry is in a vibrant and  exciting place more than ever, with increased engagement across printed titles and digital content.  I am looking forward to harnessing my extensive knowledge of digital media to provide insights and assistance to improve commercial outcomes for our members.” 

E: [email protected]